Building Audiences with Pixel Data
Why Pixel Audiences Matter
  • Without Pixel: you target only broad interests (women 25–45, "photography," "self-care").
  • With Pixel: you target people who already showed intent — visited your site, opened your booking page, or started to schedule.
👉 These audiences are warm — much cheaper and more likely to book.
Step 1. Custom Audiences from Pixel
Inside Ads Manager → Audiences → Create Custom Audience → Website.
You can create:
1
All Website Visitors
people who landed anywhere on your site in the last 30–180 days.
2
Specific Page Visitors
e.g., only those who opened your Booking Page.
3
Event-Based Audiences
people who triggered "Lead" or "Schedule."

⚠️ Pitfall: if traffic is low, use 180 days to have enough data.
Step 2. Retargeting with Pixel Audiences
Examples for photographers:
Visitors but no booking
show an ad: "Still thinking about your portrait session? Spots this month are almost gone — book now."
People who opened TidyCal but didn't confirm
show an ad with a testimonial or client story.
Past bookers
upsell prints, mini-sessions, or seasonal offers.
👉 Retargeting is where most bookings happen.
Step 3. Lookalike Audiences (Scaling)
Go to Create Audience → Lookalike
Source: your Pixel audience
(e.g., people who booked a session).
Choose location
(your city or country).
Size:
  • 1% Lookalike = closest to your actual clients (smaller, higher quality).
  • 3–5% Lookalike = broader, good for scaling.

⚠️ Pitfall: don't create Lookalikes from very weak data. Minimum recommended: 100+ events (leads or bookings).
Step 4. Combining Audiences
Warm campaigns (retargeting)
Pixel Custom Audiences (visitors, leads, bookers).
Cold campaigns (new people)
Lookalikes + interest targeting.
Exclusions
Always exclude people who already booked from cold ads.
Boostie's Pro Tips for Photographers
Start with Retargeting
it's the cheapest way to get bookings.
Use Client Stories or Before/After Reels
for retargeting ads.
Build Lookalikes only when you have at least 100–200 real events
in Pixel.
Refresh your audiences every 30–60 days
don't let them go stale.
With Pixel audiences, you stop guessing and start showing ads only to people who already care. That's when advertising becomes profitable.
This was just one example of how your ad campaigns and monetization pathway can be structured.
If you’d like help launching clear, effective ads — with the right objectives, safe budgets, and scaling strategies — BOOSTLAB will guide you through every step.